Here in Australia, it’s fair to say that Hollywood films dominate our market. Yet it would come to a surprise to many that while Hollywood generate the most money for their films, other film industries such as Bollywood and are the largest producing film industries in the world (Ghosh, 2013).
Bollywood, which in India simply refers to the Hindi film industry (Bennington, 2013, p. 8), is the largest film industry in the world producing an entire 1000 feature films and 1500 short films in 2011 (Redfern, 2013). The productions often differ form Hollywood films lasting around 3hours per film, are romantic love stories that always have a happy ending and most famously they are song and dance films that exhibits important parts of the Indian culture.
With an industry so large, and globalisation becoming prominent in the world, it comes at no surprise that Bollywood films are beginning to gain recognition and fan base in places outside of India, some being the US, the UK and the Middle East, West Africa and Prague (Fry, 2011).
Beyond this, a larger shift appears to be taking place, within not only Bollywood but the Hollywood film industry too. Globalisation which is enabling both industries to develop fan bases in other parts of the globe is also inspiring a change within the industries as we see what is termed “Hybridity” to occur between the two industries.
Hollywood in recent years has been using aspects of Bollywood film to incorporate into some of its major films (Schaefer & Karah, 2010, p.311) examples being Slumdog Millionaire, Bride and the Prejudice, Monsoon Wedding and Avatar. None of these movies are Bollywood films, yet express Hindi culture and take strong elements from traditional Bollywood films.
Hybridisation between industries goes the other was for India as well. The movies seen below, Ladies vs Ricky Bahl, is an Indian produced film yet has clearly moved away from traditional Bollywood styles of filming, and takes on a modernised Hollywood feel.
The cross between cultures is evident throughout the film with dialects switching from Indian to English frequently. In another scene, a dancing number depicts the film challenging traditional Bollywood values by incorporating a dance that appears to be a mix of Hollywood hip-hop as well as traditional Bollywood.
Is it evident that global film industries are having a greater impact on one and other as globalisation occurs across the world.
Bennington, M. 2013, ‘Inside Bollywood’, The Virginia Quarterly Review, vol. 89, no. 1, pp. 28-45,8.
Fry,S 2011, ‘Bollywood’s Global Faces’, Saudi Aramco World , Viewed 24 August, <https://www.saudiaramcoworld.com/issue/201102/bollywood.s.global.faces.htm>.
Ghosh, P 2013, ‘Bollywood At 100: How Big Is India’s Mammoth Film Industry?’, International Business Times, Viewed 24 August, <http://www.ibtimes.com/bollywood-100-how-big-indias-mammoth-film-industry-1236299>.
Redfern, R 2013, ‘3 Countries With Booming Movie Industries, That Are Not the U.S.’, Arts.Mic, Viewed 24 August <http://mic.com/articles/54609/3-countries-with-booming-movie-industries-that-are-not-the-u-s>.
Schaefer, D & Karah, K 2010, ‘Problematizing Chindia: Hybridity and Bollywoodization of popular Indian cinema in global film flows’, Global Media and Communication, vol. 6, no. 3, pp. 309-316.