Crytical Analysis

The Australian government published a quantitative research report in July 2009 called, Click and Connect, Young Australian’s use of online social media. Which, as it states, research information about the youth of Australia’s use of social media and what effect it’s having on them.

This report has be conducted and published well, presenting its information in a way that is informative yet easy to read through. As previously stated, this was a quantitative research report, meaning that the study was done using hard numbers and measurements.

Graphs and charts are provided the entire way through the report, giving clear indication of the results being displayed. The report goes on however to expand and discuss in detail what the numbers and measurements provided in the graphs mean, giving further depth and understand to those numbers.

The report does a good job at showing how the research was conducted and also shows that it was structured greatly toward answering the research question.

Through a displayed graph, It can be determined that 819 Australian youth’ spanning from the ages of 8 – 17 have been interviewed.

The reports goes to show, that as one might expect, as the children get older, the more hours are spent on the internet per week.

A complex graph is also shown then to look at what reasons children of differing ages use the Internet. The results show that the younger children use it mainly for playing games online, where as the older children use it more for talking to friends, searching for music and for schoolwork.

What I like about this report is that below every graph, further information is provided, usually to discuss the differences found between the opposite sex of children as specific ages.

What I also find appealing about this report, is the way in which the researchers have decided when it came to publishing, that they would represent the differing ages in a specific colour, that was followed through the entire report. Further more, as differing sections of the report showcased differing questions and angles of Australian Youth’s use of online social media, the graphs that were displayed were different in every section.

When looking at results that were specifically detailing social media use, it was shown that 63% of children ages 8-9 had never used a social media site before where as only 3% of children aged 16-17 had never used a social media site before.


Ethical Research



When it comes to research, you can’t just go around asking any question you like, to anyone you like, and publish what ever results you want.

Ethics are strongly involved when it comes to research. This can be difficult however because when it comes to ethics, nothing is set in stone, instead they are widely-agreed moral principals about what is right and wrong, what is proper and improper. It’s the grey area between right and wrong and rules and policy.


This however is difficult because what is right, and what is wrong is open to interpretation, which can cause a number of issues when trying to conduct ethical research.

To have ethics when doing research, it will make sure the researcher is doing the right thing – by the project, its participants and society at large

To do any research, especial when at University, you usual need ethics clearance from a bored of people who will determine whether your research is ethical.

If any of your research involved human participants, then this clearance must be approved before you can go ahead and conduct the research. This is done to ensue that the subjects involved are not going to be harmed from the research or the publication of the research.

Because ethics are ideals that aren’t set in stone, usually institutions, like the Universities, will have their own set of ethics guidelines that will be used by the committee to determine whether the research being presented is ethical.

These comities also check research proposals to look at any possible privacy issues as well as address issues about informed consent. If these measures are not followed, legal action can be taken against the institution as well as the researcher.

Ethical research means that all subject participation must be voluntary and also gives the participants rights over the information they provide. An example can be, they must be kept anonymous if they want to be, they can withdraw from the study at any time, it also means that they have every right to know what they are being tested on before testing begins. You are not allowed to withhold any information from participants at any point.

This is one of the issues surrounding ethical research, especially when you are trying to research things that people aren’t conscious of doing.

When doing any research, privacy is a big issue. You have a great responsibility to keep participants anonymous if they want it, that information is confidential and that you store information and results in a secure spot.

Ethical research also influences data analyse, yet is less controversial. It would be unethical, for example to tamper to change data that has been collected. You also cannot come to conclusions that do not match what your data has sown you.

As you can see, ethics plays a huge but important role when it comes to doing research.

Text Analysis

Does media make us violent?

Does media make us violent?

Violence in media

It is a debate that doesn’t seem to go away, does seeing violence in the media, make you violent? There are always concerns that children who play violent video games will be violent as adolescence and adults. But is this true?

The article The Impact of Electronic Media Violence: Scientific Theory and Research by Huesmann 2007, explores these ideas through studies that look at links between Electronic media and Violence.

Due to a complete change in society that sees everyone, including children saturated with electronic media impacts on children’s beliefs and values are supposedly being seen (Huesmann 2007).

Huesmann (2007) states that “media violence as visual portrayals of acts of physical aggression by one human or human-like character against another”.  This is saying that media violence is simply when we see violence on media devices. This is contrasted with the definition of aggressive behaviour, referring to acts that are intended to injure or irritate another person, with the Aggression being classed as physical or nonphysical, and can include acts of violence (Huesmann 2007).

There is a clear message portrayed throughout the article that message being that, media violence cannot be the sole contributor into making someone violent. This can be backed up using the example of the Auora shooting in Colorado USA, when a gunman dressed as batman let loose in a midnight screening of the newest Batman movie.

At no point could anyone say that the violence in Batman was the sole cause that led to the shooting within the cinema, but the combination of violence depicted within the films and a sever mental issues is what is most likely.

Quantitative research, with the use of numerous statistics can be seen throughout the article to take a further look into the questions Huesmann is investigating.

In depth discussion over other experiments conducted are also explored. One example being an experiment conducted with 396 7–9 years old boys who watched either a violent or a nonviolent film before playing a game of floor hockey in school to see if there was an obvious difference (Huesmann 2007)

Results supposed what has previously been said, with boys who teachers knew to be frequently aggressive, the combination of the violent film and the game saw them being the most aggressive(Huesmann 2007).

This result backs up that previously mentioned idea that combination of watching violent media with an attitude and mental capacity that precedes you to being violent anyway, can lead to an increase of aggression, rather than the media being the root cause.


Reference List

Huesmann, L 2007, ‘The Impact of Electronic Media Violence: Scientific Theory and Research’, Journal of Adolescent Health, vol. 41, no. 6.

What is Media Research?

Media Research

Media Research

As humans, we are curious beings. We have spent years researching and trying to find out more about the world around us. So, it comes as no surprise that these days, with media playing a greater role in society than it ever has before, that there is great need for media research.

So what is media research? Research itself means to search for or to find (Berger, 2014), meaning media research is to find out more about anything related to the media. However, because the term media is so vast, media research can cover a range of differing subjects, some examples being, digital media, entertainment media, how media use has changed over time, the affects of media on societies, and how media is regulated just to name a few.

When it comes any type of research it can be either everyday research or scholarly research. Whether you realise it or not, everyday media research is very common, it could be asking someone a question as simple as “what are some good TV shows to watch”? It’s simply asking one or many informal questions to another in attempt to find out information to help you make a personal decision.

Humans are always doing research

Humans are always doing research

There is also a great deal of scholarly media research that is being done for numerous reasons. As opposed to every day research, scholarly research is considered more to be more systematic, objective and has a greater focus on truthfulness (Berger, 2014).

When it comes to actually conducting research, there are two different ways of doing it.

Firstly there is quantitative research, which is research that involves, evaluating, interpreting results and judging provided answers (Berber, 2014). This type of research can provide results that go into greater depth, however it can risk being interpreted wrongly, thus providing inaccurate research.

The other type of research is qualitative research. This research uses numbers and measurements and statistics and experiments to gain results (Berber, 2014). This research is often very accurate but can sometimes be too narrow to allow for a more accurate result.


Quantitative Research

Quantitative Research

For me, there are some media research topics that I would be interested in researching.

With social media being such a big part of my every day life, I would be very interested in researching anything to do with, but in particular, the roles it is now playing in young people’s social lives, or university student’s lives and their studies.

Another topic that I would find very interesting to research and is closely linked to what I have just previously mentioned is media effects. This would be in attempt to see whether differing types of media do actually have an effect on the people using them, and if so what. An example using some of the most common debates surrounding media effects is do video games cause violence? And is media’s portrayal of the female body causing a rise in eating disorders?


Berger, A. 2014, ‘What is research?’, Media and communication research methods : an introduction to qualitative and quantitative approaches, no. 3, pp. 13- 32, viewed 17 April 2015, <;.

Interview – University Students and Illegal Downloading



Recently, I conducted a mock interview to get a taste of what was involved in researching.

I knew that the topic for my interview was going to be on illicit Internet downloading, deciding on the exact question and hypothesis though I found difficult. Eventually, I decided on the hypothesis, University students are extremely active in downloading illegal content in Australia because it suited the age group I would be interviewing as well as touched on a topic that is being very focused on at the moment in Australia.

It was decided that only ten questions would be asked for the purpose of this exercise, so deciding on what ten questions I would use that could hopefully bring some kind of defined result was rather difficult. In the end, a mixture of Quantitative and Qualitative questions were used.

My interview was conducted face to face with another university student and this is how it went.


Interviewer: Do you illegally downloading illegal content online?
Interviewee: Yes, I do.

Interviewer: What kinds of content do you download illegally?
Interviewee: Mostly movies, TV show, music and porn.

Interviewer: How often would you say you illegally download content online? Once a month, once every two weeks, 1-2 times per week, 3-4 times per week, nearly every day?
Interviewee: 3-4 times per week.

Interviewer: Why do you choose to download illegal content online?
Interviewee: Because it’s really convenient, it’s free and because everyone else does it too.

Interviewer: When did you begin to download illegal content, and what kinds of content was it?Interviewee: Probably around 12 years old, I would download music usually on LimeWire

Interviewer: How much content would you say you legally download?
Interviewee: Very little, there is really no reason for me to legally download content online.

Interviewer: Are you ever provided content that has been illegally downloaded by another person? If so, what is the content?
Interviewee: Yes all the time. I get lots of illegally download movies from my sister most times I see her.

Interviewer: Where would you go to download illegal content?
Interviewee: Torrent sites like the Pirate Bay and I also convert music from YouTube to MP3 format using YouTube converter.

Interviewer: What would persuade you to download content legally?
Interviewee: If content was cheaper here in Australia, or maybe if I had more money. Also if movies and TV shows were aired at the same time as other countries that would help.

Interviewer: Would you say that it is common for people your age to download content illegally, similar to the way you do?
Interviewee: Yes, I’m pretty sure every one is very similar. I can’t think of any of my friends who are opposed or don’t illegally download content.


Although I understand I would need to interview a broader range of people to come to a definite result, my interview results seems to support my hypothesis greatly. What worked well in this case, was how specific the questions were to illegal downloading.

If I were to conduct an interview like this again however, I would like to ask at least double the amount of questions, a few more of them being Quantitative questions. I would also like to get more of an idea about how much time the interviewees were spending on the internet as a whole, and then contrast it to how much of that time is being spent downloading and participating in illegal online content.